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    <loc>https://www.sarahfisherdesign.com/work</loc>
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    <lastmod>2025-03-25</lastmod>
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      <image:title>Work - Epidemic Answers logo</image:title>
      <image:caption>Epidemic Answers provides educational resources to families of chronically ill children focused on healing and prevention. The new Epidemic Answers logo centers on the child, while capturing the relationship between a child and his environment.</image:caption>
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      <image:title>Work - Retirement party invitation</image:title>
      <image:caption>Knowing little more than a few facts about the party and the guest of honor, I decided to focus on the positive. This retiree was looking forward to the next chapter - living in the mountains.</image:caption>
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      <image:title>Work - Loss Prevention microsite</image:title>
      <image:caption>Created for a Fortune 50 manufacturing company, this microsite outlines an internal routine task. Creatively combining an existing bold color palette, illustrated icons and stock photography, the routine task was infused with playfulness and energy to encourage engagement.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7edef1c2ff615666871e42/1646936814150-M2IAMXRYX9VVD0V2CZB1/winston_catalog_harper.png</image:loc>
      <image:title>Work - Winston catalog</image:title>
      <image:caption>The variety of furniture styles and customizable materials is a selling point for Winston, but it also creates an enormous amount of data to communicate. Working collaboratively with the Winston team, we aimed to achieve a balance between beautiful product shots and detailed ordering information. We created consistent icons and modules to guide shoppers through customization options. We also added visual guides that assist shoppers in choosing products, comparing seat styles, and understanding chair motion options.</image:caption>
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      <image:title>Work - Green Cincinnati Plan</image:title>
      <image:caption>The Green Cincinnati Plan communicates a community vision to address climate change and build a more sustainable, equitable, and resilient future. The 2023 plan charts a path to carbon neutrality, marking the most ambitious climate action plan in Cincinnati’s history. Working closely with the City of Cincinnati’s Office of Environment &amp; Sustainability, I created a branding and design system that presented the collective efforts and goals of the Green Cincinnati Plan in a positive, community-centered and approachable package to share with local government officials, Cincinnati natives, and the general public.</image:caption>
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    <lastmod>2023-10-16</lastmod>
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    <loc>https://www.sarahfisherdesign.com/journal/2025/3/27/supercommunicators</loc>
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    <lastmod>2025-03-28</lastmod>
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      <image:title>Journal - Supercommunicators - Make it stand out</image:title>
      <image:caption>“Looping for Understanding” from Supercommunicators by Charles Duhigg.</image:caption>
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      <image:title>Journal - Supercommunicators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sarahfisherdesign.com/journal/2024/11/19/hidden-systems</loc>
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    <lastmod>2025-03-27</lastmod>
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      <image:title>Journal - Hidden Systems - Make it stand out</image:title>
      <image:caption>Why Comics? by Dan Nott</image:caption>
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      <image:title>Journal - Hidden Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sarahfisherdesign.com/journal/2024/4/29/the-positive-product-design-guide</loc>
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    <lastmod>2024-04-29</lastmod>
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      <image:title>Journal - The Positive Product Design Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.sarahfisherdesign.com/journal/2023/11/30/creativity-a-short-and-cheerful-guide</loc>
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    <lastmod>2024-04-29</lastmod>
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      <image:title>Journal - Creativity A Short and Cheerful Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sarahfisherdesign.com/journal/2023/10/27/visual-thinking</loc>
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    <lastmod>2023-11-29</lastmod>
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      <image:title>Journal - Visual Thinking: The Hidden Gifts of People who Think in Pictures, Patterns, and Abstractions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sarahfisherdesign.com/journal/2023/10/16/foundations-of-humane-technology</loc>
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    <lastmod>2023-10-16</lastmod>
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      <image:title>Journal - Foundations of Humane Technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sarahfisherdesign.com/journal/2023/1/23/go-a-kidds-guide-to-graphic-design</loc>
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    <lastmod>2023-08-25</lastmod>
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      <image:title>Journal - Go: A Kidd’s Guide to Graphic Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sarahfisherdesign.com/journal/2022/9/20/keep-going</loc>
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    <lastmod>2022-09-21</lastmod>
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      <image:title>Journal - Keep Going - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sarahfisherdesign.com/journal/2022/8/12/how-to-think-like-a-great-graphic-designer</loc>
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    <priority>0.5</priority>
    <lastmod>2022-08-12</lastmod>
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      <image:title>Journal - How to Think Like a Great Graphic Designer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sarahfisherdesign.com/journal/2022/7/8/lets-get-this-reading-challenge-started</loc>
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    <lastmod>2022-07-26</lastmod>
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      <image:title>Journal - Let’s get this reading challenge started. - Make it stand out</image:title>
      <image:caption>Design books from my college days.</image:caption>
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  <url>
    <loc>https://www.sarahfisherdesign.com/about</loc>
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    <lastmod>2024-04-12</lastmod>
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      <image:title>About</image:title>
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  <url>
    <loc>https://www.sarahfisherdesign.com/contact</loc>
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    <lastmod>2025-03-24</lastmod>
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  <url>
    <loc>https://www.sarahfisherdesign.com/nice-to-meet-you</loc>
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    <lastmod>2022-09-26</lastmod>
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      <image:title>Nice to meet you! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.sarahfisherdesign.com/test</loc>
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    <lastmod>2023-05-25</lastmod>
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      <image:title>test - The Power of Fun</image:title>
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