Since 1975, Winston has been committed to delivering quality outdoor furniture. Winston had basic brand building blocks in place — logo, colors and typefaces — and had a good understanding of their brand positioning. They wanted to build upon this foundation to expand their brand’s visual palette, record their current photographic direction and create guidelines for the expression of the brand. I worked closely with the Winston team to explore their brand values visually — through color, texture, pattern, photography — and capture the brand vision in a useful, flexible set of standards.